How to sell mat to your customers

From your company�s perspective

• Your customers need the service
  
• Because of the need, mat products and services are in high demand
  
• Mat rental is your most profitable item
  
• Prevents split accounts

From the customers� perspective

Companies will rent mats for more than simply controlling the dirt, grit and grime at the front door. As your training progresses, examine all of the reasons companies choose to rent mats, and focus on these benefits when you attempt to close new accounts.

An easy acronym that will keep you focused on the benefits of mats is S.A.M.P.L.E. Let�s look at the individual components of the S.A.M.P.L.E acronym:

• Safety / Static dissipative
  
• Appearance / Anti fatigue
• Maintenance Costs
• Protection of floors
• Lease / Rental / Direct Sale Options
• Economical

SAFETY

• Mats will provide for a safe work area by keeping floors clean and dry.
  
• The carpeted surface of the mat is more slip resistant that hard floor surfaces
  
• Mats will control spillage
  
• Mats can promote safety through the MessageMat series

STATIC DISSIPATIVE

Static electricity and the problems it can cause are real issues in the marketplace. Mountville Mills mats will protect sensitive electronic equipment for static electricity. Regular washings will not diminish the effectiveness.

APPEARANCE

• Modern, attractive mat colors will compliment decors
  
• Custom logo mats will further enhance image
  
• Your mats will look better and perform better due to the cleaning service provided.

ANTI- FATIGUE

• Mats will prevent tired feet at work stations
  
• Mats will insulate against cold floors
  
• High quality anti-fatigue amts will improve employee morale and employee productivity.

MAINTENANCE COSTS

Maintenance costs will be lower as 80% of the dirt in a building is tracked in through the front door. Mats will stop this dirt.

PROTECTION OF FLOORS

Mats will save every day wear and tear on carpet areas. Mats will extend the finish on tile floors

LEASE / RENTAL / DIRECT SALE OPTIONS

Customers will appreciate the many options available for mats. Combining these options will distinguish your mat rental proposals

ECONOMICAL

• No upfront investment
  
• Less frequent replacement of carpet
  
• Less frequent stripping and waxing of tile floors
  
• Worn mats are replaced
  
• Services are provided on a weekly, and on an every other week basis

Keep in mind that potential users of your mat rental service will evaluate the Cost of Your Proposal versus the Cost of Their Problem. In order to keep your proposal cost less than their perceived problems you will need to explain the many benefits that mats provide, and how then demonstrate how your mat rental service will best satisfy the customer needs.

Why Companies Fail to Rent Mats?

• Lack of knowledge about mat rental services
  
• Perceived lack of need, based on lack of knowledge
  
• Cost of Problem vs. Cost of Solution has not been addressed
  
• Past proposals did not address needs
  
• Lack of knowledge about mat rental services
  
• The S.A.M.P.L.E. acronym was not reviewed